📝 Confidentiality note: Due to the nature of this client project, detailed process artifacts are not publicly shared. This case study focuses on final outcomes and key design decisions.

Overview

Redesigned a large-scale healthcare platform for the University of Rochester Medical Center’s Recovery Center of Excellence, with a focus on improving accessibility, simplifying navigation, and making recovery resources easier to find and understand.

The project addressed challenges around fragmented content, complex navigation, and low content discoverability, particularly for rural users accessing the platform on mobile device.

My Role

Lead Product Designer

Owned the redesign end-to-end across UX, UI, and interaction design, working closely with stakeholders to align on direction and deliver a scalable solution.

Target Audience

Rural individuals, families, and caregivers seeking recovery-related resources, often accessing the platform via mobile devices with limited time and familiarity with complex healthcare content.

What wasn't working? — Key Observations

Representative examples highlighting key usability and structural challenges across the platform.

Similar patterns were observed across the whole site

1. Lack of Clear Content Hierarchy

Content appeared as continuous blocks with minimal visual separation, making it difficult for users to scan and prioritize information.

2. Low Content Discoverability

Key resources and featured content were not visually distinguished, reducing visibility and engagement.

3. Inconsistent Layout Patterns

Different sections and cards followed varying structures, leading to reduced predictability and usability.

4. Limited Visual Emphasis

Important content did not stand out, making it harder for users to identify priority information.

5. Inefficient Scanning Experience

Text-heavy sections and weak grouping increased cognitive load, especially for users quickly browsing on mobile.

Design Direction

To align on the right visual and interaction approach, we explored multiple design directions with stakeholders, focusing on balancing approachability, clarity, and credibility.

The goal was not just visual refinement, but defining a direction that could scale across a complex, content-heavy system.

Each direction evaluated how the experience could:

• Simplify complex healthcare content

• Improve scannability and navigation

• Maintain trust and alignment with a medical institution

• Feel approachable for non-clinical users

The selected direction was refined to ensure consistency across the platform while supporting both content-heavy pages and interactive elements.

Refinement

The final experience was refined through multiple iterations, focusing on improving structure, consistency, and usability across the platform.

Final Screens

The final experience reflects a series of refinements aimed at simplifying navigation and improving content clarity across a complex system.

Content Discovery & Structured Information

Designed flexible content patterns to improve discoverability, categorization, and user guidance.

Outcome 🏆

The redesigned platform improved clarity, navigation, and overall usability, making it easier for users to access and engage with recovery resources.

By simplifying content structure and introducing clearer navigation patterns, the experience supports faster content discovery, especially for mobile users.

The solution also established a scalable system for managing a large volume of content, ensuring consistency across the platform.

Live Experience ↓

View the full responsive platform →

Includes desktop, tablet, and mobile experiences.